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Nov 30 2009

Can Retailers Get Consumers into the Christmas Spirit?

Posted by Tony Cecala in Black Friday expectations, tags: , ,


Time.com writes about how many stores are getting out their promotions early this year for Black Friday and Christmas shopping. The reason for these early discounts is that Black Friday falls on November 28th this year, meaning there’s a shorter time frame for set Christmas deals and shopping.

Retailers always engage in some Christmas calculus to get you to loosen your wallet during the holiday season, but this year it feels a little more desperate. Stores are starting their promotions earlier in the hopes of luring in customers quickly to spend money — before they’re tapped out or the markdowns get any steeper.
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So far, Sears, which has been struggling, is leading the promotional pack, announcing 450 door busters, or specially priced items, from 5 a.m . to 11 a.m. on Black Friday.

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