12 Black Friday Secrets Retailers Don’t Want You To Know


Mike Elgan at Datamation lists 12 “secrets” that will help make your Black Friday more successful and avoid retailers’ tricks.

They don’t call the day after Thanksgiving “Black Friday” for nothing. It’s all about launching the megastores “into the black” – into profitability. They profit not by offering goods at a loss, but by using ultra-low prices to lure you into their stores, where they can employ dirty tricks to make money.

But with my secrets, and some smart planning, you can make “Black Friday” profitable for yourself, not the store.

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