Black Friday 411

Time.com writes about how many stores are getting out their promotions early this year for Black Friday and Christmas shopping. The reason for these early discounts is that Black Friday falls on November 28th this year, meaning there’s a shorter time frame for set Christmas deals and shopping.

Retailers always engage in some Christmas calculus to get you to loosen your wallet during the holiday season, but this year it feels a little more desperate. Stores are starting their promotions earlier in the hopes of luring in customers quickly to spend money — before they’re tapped out or the markdowns get any steeper.
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So far, Sears, which has been struggling, is leading the promotional pack, announcing 450 door busters, or specially priced items, from 5 a.m . to 11 a.m. on Black Friday.

Furniturestyle reports on how consumer spending will increase this Black Friday because people want to put their dollar to the best use they can and try to get the best deal on purchases.

According to a study by the National Retail Federation, 40.0 percent of shoppers say that sales or promotions is the largest factor when determining where to shop.

That number was even higher in a study by Deloitte LLP, which found that 73 percent of consumers said they would shop at stores that had the best value and 72 percent said they would shop at stores that had the lowest — far outpacing other factors such as location, quality of merchandise or customer service.

USATODAY writes about shopping for digital gear on Black Friday and the sales you can expect on certain items as well as what would probably not be on sale.

Despite what you see in stores right now, the Friday after Thanksgiving begins the traditional Christmas shopping season. It’s called Black Friday to mark the day retailers make profits and are “in the black.” It’s also the day for extended shopping hours, crowded stores and deeply discounted prices.